Are cycling rivals about to take a bite out of Britain's Olympic and Tour de France champion Bradley Wiggins?

The gold medal winner — who triumphed in the Olympic men's cycling time trial, just weeks after winning France's most famous race — has been immortalized as a cookie.

Wiggins posted a picture of the treat Wednesday to his Instagram account (http://bit.ly/MuQAmM). The biscuit, which even features the rider's trademark sideburns, was cooked up by a bakery chain in his hometown of Eccleston, northwest England.

— David Stringer - Twitter http://twitter.com/david_stringer

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EDITOR'S NOTE — "Eyes on London" shows you the Olympics through the eyes of Associated Press journalists across the 2012 Olympic city and around the world. Follow them on Twitter where available with the handles listed after each item.