Another day, another Twitter flap — at least that's the way it seems so far at the London Games.

Dubbed the social media Olympics, questions about tweets have been brought to the attention of the IOC at each of their last two daily press briefings.

On Tuesday, IOC spokesman Mark Adams was asked about NBC orchestrating the suspension of a Twitter account belonging to a critical journalist.

"That's a matter between NBC and Twitter and I wouldn't want to intrude," Adams said.

But does he regret the role of social media here?

"The IOC Olympics, we have about 15 million social media fans and we are encouraging people to take part in social media," Adams said. "And to be frank, it would be a little bit like King Canute if we said these aren't the social media games because everybody has already decided that they are."

— Jenna Fryer — Twitter http://twitter.com/jennafryer

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