From the Ludacris and Ice Cube blaring on the speakers to the cheerleaders and hype man who fills the breaks in the action, the presentation of basketball in London has a decidedly American feel.

An in-arena announcer tries to pump up the crowd, similar to many NBA arenas.

"Who here is supporting Croooo-aaaaatia?!?" he hollers.

"And who is supporting Americaaaaaa?!?"

The White Stripes, Queen and the Rolling Stones are also heard to appeal to the rock and roll set.

And for the basketball novices in the crowd, the announcer explains things like flagrant fouls and what happens when a team is in foul trouble.

—Jon Krawczynski — Twitter http://www.twitter.com/APKrawczynski

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EDITOR'S NOTE — "Eyes on London" shows you the Olympics through the eyes of Associated Press journalists across the 2012 Olympic city and around the world. Follow them on Twitter where available with the handles listed after each item, and get even more AP updates from the Games here: http://twitter.com/AP_Sports