DAVID BAUDER
Fireworks explode during the closing ceremony of the 2022 Winter Olympics, Sunday, Feb. 20, 2022, in Beijing. (AP Photo/Bernat Armangue)
NBC's scores are in: Record low Olympics ratings

By David Bauder Feb. 23, 2022 05:22 PM EST
NEW YORK (AP) — The final scores are in, and NBC is no doubt happy to put the Beijing

Los Angeles Rams quarterback Matthew Stafford (9) pulls up one of his daughters on stage while celebrating with offensive tackle Andrew Whitworth (77) after the Rams defeated the Cincinnati Bengals in the NFL Super Bowl 56 football game Sunday, Feb. 13, 2022, in Inglewood, Calif. (AP Photo/Marcio Jose Sanchez)
Super Bowl has 101 million TV viewers, up from 2021

By David Bauder Feb. 15, 2022 04:40 PM EST
NEW YORK (AP) — The Super Bowl rebounded to draw an estimated 101.1 million

Mikaela Shiffrin, of the United States leaves the finish area after she skied out in the first run of the women's slalom at the 2022 Winter Olympics, Wednesday, Feb. 9, 2022, in the Yanqing district of Beijing. (AP Photo/Luca Bruno)
NBC defends Shiffrin coverage, suggests sexism by critics

By David Bauder Feb. 09, 2022 08:58 PM EST
NEW YORK (AP) — NBC offered a full-throated defense of how it covered skier Mikaela

Fireworks illuminate over National Stadium during the closing ceremony of the 2020 Tokyo Olympics, Sunday, Aug. 8, 2021, in Tokyo. (AP Photo/Kiichiro Sato)
In rough Olympics, viewers perked up a bit in second week

By David Bauder Aug. 10, 2021 07:15 PM EDT
NEW YORK (AP) — In what was otherwise a rough two weeks in Tokyo for NBC,

Cameramen film events during the athletics at the 2020 Summer Olympics, Saturday, July 31, 2021, in Tokyo. The willingness of athletes, led by Simone Biles, to talk about the pressures they face as elite athletes on the Olympics stage, has forced a look at how NBC presents the Games to the public. Some athletes thrive in an intense, winner-take-all atmosphere, but others don't. Experts say they hope NBC concentrates on more than just a medals count, but also the experience of athletes in a pandemic-delayed, isolated environment. (AP Photo/David J. Phillip)
NBC presses on after rough start in transitional Olympics

By David Bauder Aug. 07, 2021 03:43 PM EDT
NEW YORK (AP) — On the penultimate day of the Tokyo Olympics, NBC Universal got

Armand Duplantis, of Sweden fails with the world record attempt after winning the gold in the final of the men's pole vault at the 2020 Summer Olympics, Tuesday, Aug. 3, 2021, in Tokyo. (AP Photo/Martin Meissner)
NBC wonders: where are the Olympic viewers this year?

By David Bauder Aug. 03, 2021 06:14 PM EDT
NEW YORK (AP) — For most nights at the Tokyo Olympics, NBC's prime time

Katie Ledecky, of the United States, swims to the gold medal in the women's 800-meter freestyle final at the 2020 Summer Olympics, Saturday, July 31, 2021, in Tokyo, Japan. (AP Photo/Jeff Roberson)
Olympic attention to mental health: Can NBC coverage pivot?

By David Bauder Jul. 30, 2021 10:29 PM EDT
NEW YORK (AP) — If NBC's Michele Tafoya expected exultation or tears of joy

Luigi Samele of Italy, left, loses his saber as he competes against Kim Junhgwhan of South Korea in a men's individual semifinal Sabre competition at the 2020 Summer Olympics, Saturday, July 24, 2021, in Chiba, Japan. (AP Photo/Andrew Medichini)
NBC's Tokyo Olympics viewership gets off to rough start

By David Bauder Jul. 27, 2021 05:43 PM EDT
NEW YORK (AP) — If there's going to be a surge in viewership interest in the

NBC mum on Chinese complaints about map during ceremony

By David Bauder Jul. 26, 2021 04:21 PM EDT
NEW YORK (AP) — NBC has chosen not to engage in debate following complaints

A man takes a picture of a countdown clock that shows seven more days to go before the opening ceremony of the Tokyo Olympic Games in Tokyo Friday, July 16, 2021. (AP Photo/Hiro Komae)
Plenty at stake for NBC as COVID Olympics opening looms

By David Bauder Jul. 16, 2021 11:10 AM EDT
NEW YORK (AP) — If all goes well for NBC Universal over the next several weeks,

FILE - Bob Costas attends the Friars Club Entertainment Icon Award ceremony honoring Billy Crystal in New York on Nov. 12, 2018. CNN announced that Costas will join their network as an on-air contributor. (Photo by Charles Sykes/Invision/AP, File)
Costas joins CNN to talk on intersection of news and sports

By David Bauder Jul. 24, 2020 12:49 PM EDT
NEW YORK (AP) — Time to cut a conversation with Bob Costas short. The new boss

This video frame grab provided by Office of the Governor, shows New York Gov. Andrew Cuomo, left, as he speaks with his brother, CNN anchor Chris Cuomo in his home basement, during the governor's news conference in Albany, NY, Thursday, April 2, 2020. The prime-time host is one of the most visible media figures to test positive for the coronavirus, (Office of the Governor via AP)
The Cuomo show, Andrew and Chris, enliven coronavirus TV

By David Bauder Apr. 02, 2020 06:02 PM EDT
NEW YORK (AP) — With all their familial love and drama, the Cuomo brothers —