Olympic sport of schmoozing eludes corporate sponsors

FILE - In this March 28, 2021, file photo, Olympic sponsors' vehicles parade ahead of torch relay in Ashikaga, Tochigi prefecture, north of Tokyo. The Olympic corporate sponsorship program has been a key part of the Olympic experience since it began in 1985. But all that magic from the Olympic sponsorship is being undermined because of the virus. (Shinji Kita/Kyodo News via AP, File)

FILE - In this June 21, 2021, aerial file photo, the Olympic Rings are seen with spectators' seats at the National Stadium in Tokyo Japan. The Olympic corporate sponsorship program has been a key part of the Olympic experience since it began in 1985. But all that magic from the Olympic sponsorship is being undermined because of the virus. .(Kyodo News via AP)

FILE - In this Saturday, July 10, 2021, file photo, the Olympic rings are illuminated outside the Narita International Airport prior to the 2020 Summer Olympics near Tokyo. The Olympic corporate sponsorship program has been a key part of the Olympic experience since it began in 1985. But all that magic from the Olympic sponsorship is being undermined because of the virus. (AP Photo/Jae C. Hong, File)