Bridgestone Corp
FILE - In this March 28, 2021, file photo, Olympic sponsors' vehicles parade ahead of torch relay in Ashikaga, Tochigi prefecture, north of Tokyo. The Olympic corporate sponsorship program has been a key part of the Olympic experience since it began in 1985. But all that magic from the Olympic sponsorship is being undermined because of the virus. (Shinji Kita/Kyodo News via AP, File)
Olympic sport of schmoozing eludes corporate sponsors

By Anne D'innocenzio Jul. 15, 2021 11:03 AM EDT