Sports marketing
A skier gestures to others, one wearing a suit with the characters reading "China", on the slope of the Vanke Shijinglong Ski Resort in Yanqing on the outskirts of Beijing, China, Thursday, Dec. 23, 2021. The Beijing Winter Olympics is tapping into and encouraging growing interest among Chinese in skiing, skating, hockey and other previously unfamiliar winter sports. It's also creating new business opportunities (AP Photo/Ng Han Guan)
China skis: Olympics brings on boom in winter sports

Jan. 28, 2022 12:09 AM EST

File-This July 27, 2021, file photo shows Simone Biles, of the United States, waiting to perform on the vault during the artistic gymnastics women's final at the 2020 Summer Olympics, Tuesday, July 27, 2021, in Tokyo. Biles’ sponsors including Athleta and Visa are lauding her decision to put her mental health first and withdraw from the gymnastics team competition during the Olympics. It’s the latest example of sponsors praising athletes who are increasingly open about mental health issues. (AP Photo/Gregory Bull, File)
Olympic sponsors praise Simone Biles after withdrawal

By Mae Anderson Jul. 29, 2021 12:16 PM EDT

FILE - Stanford's Shane Griffith, right, takes on Pittsburgh's Jake Wentzel during their 165-pound match in the finals of the NCAA wrestling championships in St. Louis, in this Saturday, March 20, 2021, file photo. Shane Griffith recently captured the 165-pound title at the NCAA wrestling championships wearing a black singlet minus the Stanford logo. This was his way -- his entire team’s way -- of making a statement after the school announced in July that wrestling and 10 other sports, most of them that produce athletes for the U.S. Olympic team, would be dropped to save money.(AP Photo/Jeff Roberson, Filr)
Olympic gold: 'Keep Stanford Wrestling' aims to save program

By Pat Graham Apr. 08, 2021 06:53 PM EDT

FILE - In this Oct. 4, 2017, file photo, the New England Patriots customized Boeing 767 jet rests on the tarmac at T.F. Green Airport, in Warwick, R.I. The Patriots private team plane is expected to land in Boston on Thursday, April 2, 2020, returning from China with more than one million masks to help control the spread of the coronavirus. The new coronavirus causes mild or moderate symptoms for most people, but for some, especially older adults and people with existing health problems, it can cause more severe illness or death. (AP Photo/Steven Senne, File)
The Latest: MLS extends training moratorium through April 24

By The Associated Press Apr. 02, 2020 06:44 AM EDT